Privacy Policy

Basis LLC (“Basis,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you use our services, including our website, surf paddle training device (the “Device”), and online community (the “Community”), as well as when you purchase goods or services from us.

1. Information We Collect
We collect personal information you provide directly to us, information collected automatically, and information from third-party sources.

1.1 Information You Provide
  • Account Registration: When you create an account, we collect your name, email address, password, and any optional profile information.
  • Purchases: When you buy the Device or other goods and services, we collect billing information, shipping address, and payment details.
  • Community Participation: When you upload content, post in forums, or share ideas, we collect the content you provide.
  • Customer Support: When you contact us, we collect the information you provide to respond to your inquiries.

1.2 Information We Collect Automatically
  • Device Usage Data: When you use the Device, we may collect performance metrics or usage data to improve functionality.
  • Website Analytics: We collect data such as IP address, browser type, device type, operating system, referring URLs, and usage patterns through cookies and similar technologies.
  • Location Data: We may collect approximate location information based on your IP address.

1.3 Information from Third Parties
  • Payment Processors: We may receive limited financial transaction details from third-party payment providers.
  • Social Media Platforms: If you connect your account with third-party platforms (e.g., Facebook, Google), we may receive certain profile information.

2. How We Use Your Information
We use your information for the following purposes:

2.1 To Provide and Improve Our Services
  • Process transactions, ship goods, and fulfill orders.
  • Operate and enhance the Community, including forums and video courses.
  • Maintain and improve the performance of the Device.

2.2 For Communication
  • Send transactional emails such as purchase confirmations and subscription renewal notices.
  • Provide updates on new features, promotions, or relevant services (with your consent where required).

2.3 For Legal Compliance and Security
  • Detect, prevent, and address fraud, unauthorized access, or other harmful activities.
  • Comply with legal obligations, such as tax regulations or court orders.

3. How We Share Your Information
We do not sell your personal information. We share your data only as necessary and in the following ways:

3.1 With Service Providers

We may share your data with trusted third-party vendors who perform functions on our behalf, such as:

  • Payment processing
  • Shipping and logistics
  • Hosting and IT support
  • Marketing and analytics

3.2 In Compliance with Legal Obligations

We may disclose your data when required to:

  • Comply with applicable laws or legal proceedings.
  • Protect the safety, rights, or property of Basis, users, or others.

3.3 During Business Transactions

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction.

4. Your Rights and Choices
Depending on your jurisdiction, you may have specific rights regarding your personal information:

4.1 General Rights
  • Access and Correction: You may request access to or correction of your personal data.
  • Data Deletion: You may request that we delete your personal data, subject to certain exceptions.
  • Data Portability: You may request a copy of your data in a structured, machine-readable format.

4.2 Rights Under GDPR (For EU/EEA Residents)

If you are located in the European Union or European Economic Area, you have the following additional rights:
 

  • Right to Restrict Processing: You can ask us to restrict the processing of your personal data in certain circumstances.
  • Right to Object: You can object to processing for direct marketing or legitimate interest purposes.
  • Right to Lodge a Complaint: You may file a complaint with your local data protection authority.

4.3 Rights Under CCPA (For California Residents)

If you are a California resident, you have the following additional rights:

  • Right to Know: You can request details about the personal information we have collected, used, and shared over the past 12 months.
  • Right to Opt-Out: You can opt out of the sale of your personal information. (Note: We do not sell your data.)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights under CCPA.
  • To exercise your rights, please contact us at hello@surfbasis.com

4. Your Rights and Choices
Depending on your jurisdiction, you may have specific rights regarding your personal information:

4.1 General Rights
  • Access and Correction: You may request access to or correction of your personal data.
  • Data Deletion: You may request that we delete your personal data, subject to certain exceptions.
  • Data Portability: You may request a copy of your data in a structured, machine-readable format.

4.2 Rights Under GDPR (For EU/EEA Residents)

If you are located in the European Union or European Economic Area, you have the following additional rights:
 

  • Right to Restrict Processing: You can ask us to restrict the processing of your personal data in certain circumstances.
  • Right to Object: You can object to processing for direct marketing or legitimate interest purposes.
  • Right to Lodge a Complaint: You may file a complaint with your local data protection authority.

4.3 Rights Under CCPA (For California Residents)

If you are a California resident, you have the following additional rights:

  • Right to Know: You can request details about the personal information we have collected, used, and shared over the past 12 months.
  • Right to Opt-Out: You can opt out of the sale of your personal information. (Note: We do not sell your data.)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights under CCPA.
  • To exercise your rights, please contact us at hello@surfbasis.com

4. Your Rights and Choices
Depending on your jurisdiction, you may have specific rights regarding your personal information:

4.1 General Rights
  • Access and Correction: You may request access to or correction of your personal data.
  • Data Deletion: You may request that we delete your personal data, subject to certain exceptions.
  • Data Portability: You may request a copy of your data in a structured, machine-readable format.

4.2 Rights Under GDPR (For EU/EEA Residents)

If you are located in the European Union or European Economic Area, you have the following additional rights:
 

  • Right to Restrict Processing: You can ask us to restrict the processing of your personal data in certain circumstances.
  • Right to Object: You can object to processing for direct marketing or legitimate interest purposes.
  • Right to Lodge a Complaint: You may file a complaint with your local data protection authority.

4.3 Rights Under CCPA (For California Residents)

If you are a California resident, you have the following additional rights:

  • Right to Know: You can request details about the personal information we have collected, used, and shared over the past 12 months.
  • Right to Opt-Out: You can opt out of the sale of your personal information. (Note: We do not sell your data.)
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights under CCPA.
  • To exercise your rights, please contact us at hello@surfbasis.com

5. Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. When no longer needed, your data will be securely deleted or anonymized.

6. Security
We implement technical, administrative, and physical safeguards to protect your personal information. However, no system is completely secure, and we cannot guarantee the absolute security of your data.

7. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to:

  • Enhance user experience
  • Analyze website performance
  • Deliver targeted advertising
  • You can manage your cookie preferences through your browser settings or opt out of interest-based advertising by visiting the Network Advertising Initiative or Your Online Choices.

8. Cross-Border Data Transfers
We may transfer your personal data to servers located outside your country of residence, including the United States. Where required by law, we ensure appropriate safeguards, such as standard contractual clauses, are in place.

9. Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will delete it promptly.

10. Updates to this Privacy Policy
We may update this Privacy Policy periodically. Any material changes will be communicated via email or our website. Your continued use of our Services constitutes acceptance of the updated policy.

11. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy, you may contact us at: hello@surfbasis.com